There are endless color palettes to choose from.  Some love neutral colors while others tend to like deeper, warmer colors.  There are so many different hues and values even within one color that often it’s helpful to simplify the process by finding an object, image or painting you love.  When looking at the Benjamin Moore pantones it’s often difficult to envision how the slight variance in hues will actually appear in a space so it’s helpful to have an exact starting point to work off.