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Midtown South

Madison House

15 East 30th Street · Midtown South

Madison House

Gachot Studios interiors at 800 feet. The tallest tower in NoMad, designed for corner-view living.

Building Overview
Building Typeglass tower
EraUltra-Contemporary (2015–present)
GovernanceCondominium
Board ApprovalNot Required
Year2022
ArchitectHandel Architects
Interior DesignerGachot Studios
LandmarkNo
Units199
Price Range$1.7M - $25.0M
Design RegisterLuxury Contemporary
Design Intelligence
Flooring

White oak 5-inch plank

Kitchen

Gachot Studios custom (rift-cut cabinetry)

Countertop

Calacatta Borghini marble waterfall island and backsplash

Backsplash

Calacatta Borghini marble

Appliances

Gaggenau

Appliance Suite

Cooktop, combi-steam oven, convection double oven, refrigerator, wine fridge

Bath Fixtures

Dornbracht

Bath Stone

Calacatta Borghini marble

Ceilings

11 ft

Windows

Near floor-to-ceiling; corner windows in every residence (building design requirement)

Smart Home

Not specified

Collections

Standard (1-4 bedrooms), starting 150 ft above street level

Lobby

Double-height attended lobby; garden-framed entrance on East 30th Street

Design Narrative

Madison House's design identity was established by Gachot Studios, known for international hotel design. The result is residential architecture that feels simultaneously domestic and hospitality-grade: warm, textured, and carefully composed without being overtly decorative.

The corner window specification is the building's structural and experiential differentiator. Every unit has a corner window — a design decision built into the architecture of the tower. Furniture layout must account for corner conditions: standard rectangular room furniture placement does not work.

The Calacatta Borghini marble — both in kitchen waterfall islands and primary bath finishes — is a consistent material throughout the building. Borghini is a high-contrast white marble with dramatic grey and gold veining. Solid walnut 9-foot doors throughout is a specification detail rarely discussed but critically important: the door stock creates a warmth and weight that lighter doors would undermine.

Design Opportunities
  • Gachot hospitality-residential crossover means clients are receptive to hotel-quality design details
  • Corner windows in every unit require custom furniture placement strategy
  • Gaggenau cooking kitchen signals cooking-oriented clients — appliance upgrade programs viable
  • Calacatta Borghini marble can be extended into bathrooms or millwork for material continuity
  • 11-ft ceilings and walnut doors support large-scale artwork and custom lighting installations
  • NoMad neighborhood means clients are trend-aware — building aesthetic is warm, not industrial
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