Improvement

Complete design layer for new construction and high-end properties requiring full system integration.

Improvement is the Design service for a new or recently acquired residence that needs a complete design layer. The building is excellent. The developer specification is adequate. The apartment looks exactly like every other unit in the building. This service resolves that problem — not by renovating the building, but by designing the residence that lives within it.

Investment

InvestmentStarting at 10% of property value
Timeline6–12 months
Notes

New construction coordination extends timelines significantly. Smart home infrastructure, AV, and custom built-ins all require early engagement before finish work begins.

In Detail

Smart home integration is not an optional add-on at this scope — it is a primary system designed from the first meeting. All subsystems (lighting, climate, entertainment, security, network) are specified under one coherent architecture rather than assembled by separate vendors after the fact. This is the difference between a home that responds to the people in it and one that requires management.

What's Included

Overview: Everything in Home Upgrade plus: outdoor gardens and terraces, home gym installation, home theater and media rooms, security system design, smart home as a primary integrated system — not an add-on. Typically delivered in new high-end properties or complete design refreshes that treat systems integration as a core design objective.

Scope Details:

  • Everything in Home Upgrade
  • Smart home design and integration as primary system infrastructure: lighting controls (Lutron), climate management, security, entertainment, automated shading
  • Home theater and media room design: acoustic treatment, projection or display specification, seating, lighting control integration
  • Home gym installation: equipment selection and placement, flooring, lighting, mirror specification, ventilation
  • Outdoor garden and terrace design: furniture specification, planting, lighting, irrigation, outdoor kitchen or bar
  • Security system design: access control, surveillance, integration with smart home backbone
  • AV system design: distributed audio, video, control systems throughout
  • Custom millwork: bespoke bookcases, bar areas, entertainment built-ins, home office integration

The Process

Process Methodology

  • Smart Home Infrastructure: Smart home at this tier is infrastructure, not a product. It is designed as a system before walls close, not added after the fact. The correct sequence: smart home scope confirmed at schematic phase, rough-in during construction, programming and commissioning at handover. Retrofitting a smart home into a finished apartment costs three times as much and delivers half the capability.
  • New Construction Coordination: Home Improvement is most often delivered in new construction or new acquisitions where the client is starting from scratch. In this context, we engage with the developer's team, the AV contractor, and the general contractor before design begins to map the coordination requirements.
  • Systems As Design: Every system in a Home Improvement project — lighting, shading, climate, security, entertainment — is designed as part of the architecture of the home. The control interface is a design decision as much as the hardware.

Process Phases

Systems Scoping
2–3 weeks
Smart home scope confirmed. AV requirements mapped. Outdoor and specialty space requirements defined. Contractor and trade team assembled before design begins.
Integrated Design
6–8 weeks
All systems designed together: interior design, lighting, smart home, AV, outdoor. The coordination happens in design, not during construction.
Documentation and Coordination
3–4 weeks
Complete construction documents including all system specifications. Trade coordination to ensure systems are compatible before rough-in begins.
Construction and Installation
12–20 weeks
Phased construction with weekly coordination across all trades. Smart home rough-in and infrastructure before finish work. Systems commissioning and programming at completion.
Handover and Training
1–2 weeks
Systems commissioned and tested. Client training on smart home, AV, and specialty systems. Punch list resolved. Documentation package delivered.

Ideal For

The Client

A client who has purchased a new construction property or is undertaking a complete refresh and wants the full contemporary living experience: integrated systems, outdoor living, home theater, home gym. Clients moving from pre-war co-ops to new construction buildings often discover they can do here what was impossible in their previous building.

Active Neighborhoods: Hudson Yards, Financial District, Fulton/Seaport, NoMad, Tribeca, West Village, Chelsea

Not A Fit If

If you are in a pre-war co-op with HVAC restrictions and limited smart home infrastructure, Home Upgrade is the appropriate scope. Home Improvement requires a building that supports the infrastructure.

Tier Evolution

Home Improvement clients who want to reconfigure structural elements — open up the kitchen to the living room, expand the primary suite — move into Home Renovation territory.

Building Requirements

Applicable Architecture

Most active in new construction glass towers (Hudson Yards, Financial District, NoMad) where buildings are pre-wired for smart home integration. Also active in townhouses where full-building system integration is viable. Less common in pre-war co-ops where HVAC and smart home infrastructure face board restrictions.

Six SubservicesCuration • Bespoke • Upgrade • Improvement • Remodeling • Renovation
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