90 Morton Street
West Village 1912 printing house. Leroy Street Studio. Poliform walnut kitchens with blackened steel upper cabinets and ribbed glass. Gaggenau, Super White quartzite, Royal Danby marble baths.
| Building Type | landmark conversion |
| Era | Edwardian / Beaux-Arts (1900–1920) |
| Governance | Condominium |
| Board Approval | Not Required |
| Year | 1912 (converted 2019) |
| Architect | Gottesman Szmelcman Architecture (1912 printing house conversion) |
| Interior Designer | Leroy Street Studio |
| Landmark | Yes |
| Units | 35 |
| Price Range | $3.0M - $18.0M |
| Design Register | Historic Conversion |
| Flooring | Wide oak plank |
| Kitchen | Poliform (walnut veneer lower cabinets + blackened steel upper cabinets with ribbed glass) |
| Countertop | Super White quartzite; quartzite island with distinctive border detail |
| Backsplash | Quartzite matching countertop |
| Appliances | Gaggenau + Sub-Zero |
| Appliance Suite | Gaggenau double ovens (convection and speed) and wine refrigerator; Sub-Zero refrigeration; Waterstone fixtures |
| Bath Fixtures | Waterstone fixtures; hot/cold filtered water dispenser |
| Bath Stone | Honed Royal Danby marble (primary, floor and walls); custom walnut medicine cabinets with double mirror; Royal Danby soaking tub enclosure |
| Ceilings | 10–12 ft |
| Windows | Oversized triple-insulated glass panes with window seats; acoustic isolation; original concrete beams and columns to 12'4'' ceilings |
| Smart Home | Not specified |
| Collections | 35 residences (2–5 bedrooms + 1 townhouse); original concrete beams to 12'4'' ceilings; 4 blackened steel penthouse floors; amenities: 64-foot indoor pool, yoga studio, spa, residents' library, children's playroom, rooftop terrace with outdoor kitchen |
| Lobby | West Village printing factory (1912) converted to 35 boutique luxury condominiums. Facade: limestone (floors 1–2), white brick (mid-section), blackened steel (penthouse additions by Isaac and Stern Architects). Leroy Street Studio interiors — described as 'warm industrial chic with genuine craft.' |
90 Morton Street exemplifies the West Village conversion typology at its best: a 1912 industrial building with concrete beams and columns up to 12 feet, converted to 35 luxury residences with an aesthetic that honors the building's history while meeting contemporary luxury standards.
The kitchen specification is unusually thoughtful: Poliform walnut veneer lower cabinets combined with blackened steel upper cabinets with ribbed glass panels. This combination of wood warmth and industrial steel is the building's material signature. Super White quartzite countertops with a distinctive quartzite border treatment around the island define the kitchen's visual focus. Gaggenau and Sub-Zero with Waterstone fixtures.
Royal Danby marble in the primary baths — a Vermont white with a distinctive slightly warm cast — speaks to the building's American vernacular sensibility. Original concrete beams and columns remain exposed throughout, preserved as the architectural framework that gives the building its character.
- Industrial-chic design language (blackened steel, walnut, concrete beams) should be extended or evolved, not erased
- Royal Danby Vermont marble is an American stone — renovation can continue with domestic materials or pivot to European for contrast
- Original concrete beams and columns are irreplaceable architectural elements — design must engage with them as features, not conceal them
- Wide oak plank floors create a consistent warm baseline
- Penthouse levels with private terraces and Statue of Liberty views are the building's premium — outdoor design is a major opportunity
- West Village context means clients value authenticity and restraint — design should be excellent without being obvious